Disrupting an Industry Stuck in Neutral
The car industry’s first intelligent market where everyone conducts business.
DMX Dealer Market Exchange
Services
UX/UI Design
Mobile App Development (iOS + Android)
Custom White Label Platform
Brand Integration
Technical Architecture & API Integration
Ongoing Product Strategy
The Challenge
The automotive wholesale industry had gone unchanged for more than 75 years. Dominated by brick-and-mortar auctions, siloed inventory systems, and outdated technology, the process was inefficient and largely inaccessible to smaller dealers.
The Problem
The automotive wholesale industry had gone unchanged for more than 75 years. Dominated by brick-and-mortar auctions, siloed inventory systems, and outdated technology, the process was inefficient and largely inaccessible to smaller dealers.
Strategy
We crafted a strategic, story-driven site that spoke directly to DMX’s four key audiences: OEMs, dealers, tech partners, and investors. With clear messaging and conversion paths, we showcased DMX’s core tools, leadership credibility, and modern tech stack. Deep product pages, tailored user flows, and transparent architecture built trust. Integrated press, investor content, and event support amplified DMX’s credibility and positioned it as a true disruptor in automotive commerce.
Solution
We delivered a bold, conversion-focused website for DMX, introducing its “one-world automotive market” vision and core tools: Appraise-iT™, Grade-iT™, and Trade-iT™. Tailored user journeys, clear product storytelling, founder bios, and transparent tech architecture built trust across audiences. Integrated press, investor content, and community messaging helped drive growth, credibility, and engagement.
Expand on Appraise iT, Grade iT, Trade iT.
Outcome
The website became more than a marketing tool, it became a strategic compass that transformed skeptics into believers and opened doors across the industry.
The Investor Moment
$25M Series A
40% oversubscribed
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The Dealer Avalanche
Major Partnerships
Fletcher Jones, Lia Auto Group, Atlantic Auto Group
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The Media Multiplication
Major Coverage
Automotive News, TechCrunch, Industry Publications
Modular site structure enabled targeted campaigns for different audiences across industry events.