IBM, one of the world’s largest technology companies, undertook a massive infrastructure overhaul to bring their public-facing digital assets in-house. With over a million web pages hosted externally, the goal was to streamline operations, improve performance, and regain full control of their digital ecosystem.
IBM needed to migrate 1.4 million web pages from an external vendor onto its own IBM Cloud infrastructure. This effort required not only careful planning and execution at an immense scale, but also ensuring zero service interruption, full SEO integrity, and the future maintainability of the site.
The automotive wholesale industry had gone unchanged for more than 75 years. Dominated by brick-and-mortar auctions, siloed inventory systems, and outdated technology, the process was inefficient and largely inaccessible to smaller dealers.
The team developed a phased migration roadmap that prioritized critical pages and dependencies. This was supported by a hybrid team of internal engineers and specialized contractors who could scale up DevOps capabilities quickly. Core strategies included automation for content transfers, meticulous QA processes, and robust testing environments to simulate live performance.
– Successfully managed and migrated 1.4 million+ pages to IBM Cloud
– Deployed staff augmentation to accelerate DevOps velocity
– Built custom tools to automate content verification and dependency checks
– Re-architected site structure for improved performance and scalability
The transition was completed in 8 months with zero downtime, ensuring continuity for users and enterprise clients alike. Post-migration, the new IBM.com saw significantly improved site performance and maintainability. Most notably, IBM reduced operational costs by 75%, resulting in $2.5 million in annual savings.
8 Months with 0 Downtime
Improved site performance and maintainability
$2.5 million in annual savings
© 2026 Urban Pixels. All rights reserved.